We breathe purpose into your brand with brilliant design which tells your story and resonates with your audience.
Our commercially astute team brings strategic thinking to get under the skin of your brand, bringing a fresh perspective and setting your brand up for the future.
Our creative and technical flair can translate your business goals into brilliant brand designs that really resonate.
From brand architecture through to visual identity, brand guidelines to tone of voice, we create the building blocks of brilliant brand design to truly captivate your audience.
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Good brand design gets you noticed; brilliant brand design brings your brand to life, building an emotional connection with those who matter the most. Otherwise, you’re just another brand in a sea of competitors – struggling to make your mark.
Brand identities evolve. What was right a few years ago might not be right now. Good branding agencies know brand building as a creative process is always evolving.
We dig a little deeper than most and get to the heart of your brand – who you are, what you stand for, what makes you different and why people should care – in order to create designs that reflect your values and take your brand to the next level.
What they sayThe team at Urban Element were great at bringing together many very different ideas on what the visual identity of the business should or could be, and uniting us around a global option that works well for our existing business and that will serve us well as we grow in the future.
Jennifer Watkiss, Serck Unipart
We employ a thorough strategic process for brand development. This guarantees that your new brand works both as a tool to engage with your ideal clients and as a platform from which to help you achieve your business objectives.
It all starts with a half day of consultancy, which we usually provide in our offices, just outside Oxford, to help us get to grips with your business goals and to understand who your ideal clients are. Don’t worry if our Oxford location isn’t convenient to you however, as we have plenty of experience supporting businesses further afield.
First impressions are important, and for many potential customers, your logo will provide an initial glimpse of your brand. A company logo is essentially the face of the organisation, and it should tell prospective customers everything they need to know about your business right upfront.
Our branding team design logos that support your business goals by effectively engaging with your ideal customer to create brand awareness and build brand identity and purpose.
Everything your company says should have meaning for your target audience. They should understand clearly how you help them and why they will benefit from buying from you.
There are a lot of factors that are wrapped up in brand messaging, including:
Our branding experts will work closely with your team to create the most effective brand messaging for your marketing campaigns.
What they sayNatasha and her team created us a clean, professional website and assisted us effectively with our brand design helping us to launch our new lettings agency.
Tom Bright, Bright Properties
Brand positioning is best summed up as how you set yourself apart from the competition. Having a clear brand position differentiates you from others and helps your target audience build empathy with, and loyalty to, your brand.
Our brand marketing team use a blend of market research and organisational analytics to determine the most effective brand position for your business and develop a strategy to implement it.
Brands are like people – they all have their own unique way of expressing themselves. Understanding your brand voice and applying it across all of your marketing touchpoints builds understanding, empathy and loyalty among your target audience.
Our team of branding experts thoroughly analyse your industry, customer base and company culture to determine what the right approach should be. We then help you put that into practice across all of your outward and inward-facing communications.
Once we’ve helped you define your brand voice, we codify it so that every employee and stakeholder understands your brand position, messaging and tone of voice and how they’re implemented. We deliver this through creating a comprehensive set of brand, or style, guidelines.
Our brand guidelines go so much further than simply specifying the font and colours of your logo. Often referred to as a branding bible, our brand guideline documents create detailed style guides to ensure there’s never any confusion about how to best represent your business, online and offline. They convey the ‘who’, ‘why’ and ‘what’ of your brand in a way that your wider team can really buy into.
What they sayWe've worked with Urban Element for over five years now, and found them to be a very responsive company with impressive design values and an excellent understanding of client requirements.
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Don’t let the worry of branding deter you because we’re here to help. Tell us about your branding goals by giving us a call on +44 (0) 1993 776 999 or fill in the form below to request further information or to arrange a chat with our branding specialist.
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