We deliver powerful PPC strategy that gets your business noticed – and we’ve got the paid search experience to back it up.
Our PPC services combine creativity with an analytical approach to ensure your messages are on brand, shown to the best audience, in the best place, and at the best time.
Successful PPC campaign performance doesn’t just deliver a return on ad spend overnight, it requires careful search campaign management and a PPC agency that cares about your business as much as you do. Our PPC team of Google Ads certified professionals will tailor your Google Ads campaign, ensuring your ad relevance is on point, you’re targeting the most relevant keywords based on in depth keyword research and your campaign goals aren’t just met, they’re exceeded, ensuring maximum ROI.
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Good pay-per-click advertising, including Google Shopping ads, will drive visitors to your website, however commercially driven PPC drives the right visitors to your site, encouraging target users to take action.
All our digital marketing campaigns are custom built meaning we work with you to understand who your ideal target audience is, what they’re looking for and what we need to do to create a positive action that delivers against your business goals. Our strategic, joined up thinking leaves no stone unturned with your paid search campaign meaning more leads, more conversions and a lower cost per click.
When you choose Urban Element as your PPC agency, your ads are managed by certified Google Ads experts and we’re proficient with management of PPC marketing campaigns in Microsoft/Bing Ads too. From optimising ad extensions to getting every detail right on your target landing page, our specialist PPC service offering is designed to help your business achieve the very best results. Whether you’re a growing business looking to scale fast or an established organisation looking to reach new customers from Google and other platforms, our PPC management services will deliver bang for your buck.
What they sayI have worked with Urban Element on 2 website builds and PPC campaigns. Well organised, professional and a good balance of discussion vs recommendation. Not a pushy agency who always think they know best and trying to get more from you. Collaborative, supportive, understated and good value.
Saul Michelson, Grafton Group
Display advertising, or banner advertising, is a visual form of online advertising that communicates a commercial message using imagery, logos, animations, buttons, rich media, videos or other graphics. We craft effective visual display ads that will be seen across the web, helping you to attract new visitors to your site and convert them into paying customers.
Display ads are a great way to boost brand awareness and maximise intent to purchase. They’re the ideal complement to a traditional PPC campaign, reaching users beyond their search results.
Remarketing, or retargeting, is a way to connect with people who have previously interacted with your website or mobile app. Our remarketing service strategically positions your ads in front of these receptive audiences, thus helping you increase your brand awareness and prompt positive action from qualified leads.
Remarketing is a great way to target an already engaged audience with specific offers and calls to action. In a competitive landscape, you can effortlessly convert previous website visitors into new customers by leveraging their existing interest in your products or services. It’s one of the most effective ways to drive new business, win new clients and improve sales.
Programmatic technology, in short, is the automated process of buying digital media, often through a process called real-time bidding. Programmatic buying is faster, more efficient and less expensive than many other forms of digital advertising.
Programmatic advertising from Urban Element gives you increased transparency and control over your digital marketing budget. It also allows the monitoring of user clicks in real-time enabling instant performance analysis.
Our programmatic display advertising campaigns are built around a primary objective to ensure there is a single point of focus – optimising your conversion rates and maximising return on ad spend.
What they sayUrban Element did a tremendous job to give TJC Group a professional and consistent image from a branding point of view.They have also done a good job in terms of SEO, improving TJC rankings in the UK. UE supports us in design, copywriting and web design too. Nice and supportive staff.
Laura Parrí, TJC Group
Product Listing Ads (PLAs) are square units used in eCommerce PPC campaigns that contain product titles, images, and prices.
PLAs utilise Google product feeds to appear in Google Shopping results, or in Microsoft Advertising, a similar feature called Product Ads brings rich shopping results to Bing and Yahoo users.
PLAs tend to have a wider reach and higher click-through-rates than other forms of digital advertising, as well as a higher conversion rate. This is because users click through having already seen the product and the price so their intent to purchase is higher than with regular paid ads.
Depending on your product or service you may find your digital marketing is more effective when seen on different types of devices. This is because different devices can influence the end users’ experience, engagement and finally conversion with your brand.
We create adaptable, or ‘responsive’ ads, that will automatically serve the best image or video, or dynamically change its layout to fit the end user’s screen.
Device targeting can dramatically improve the interaction rate of your ads and allows for more creative ways in which to call your audience to action.
PPC targeting allows your marketing to be extremely granular. This applies to location targeting as well as targeting by demographics. We use IP address targeting in order to reach users in a specific location relevant to your business. Using precise location, or geo-targeting is one of the most effective ways to get your brand seen by the right people in the right place.
Geo-targeting allows us to customise the content of your PPC ad to make it specific to the audience’s local area. This enables you to talk directly to the relevant audience, addressing their specific needs and desires.
What they sayI have been working with Urban Element for nearly 2 years and I am very happy with the work they have produced on SEO, keyword ranking & tracking, paid LinkedIn campaigns, social media management & written content creation, website development among other things. They bring a structured process to our activities and breakdown costs very clearly. I can definitely recommend UE to businesses who value a digital strategy. I have been particularly impressed with their breadth of knowledge and am confident in their ability to propel us towards achieving our 2020 strategy. Thanks to all the team!
Charlotte Whiteley, Oxford Plastics
We’re fully aware that PPC can be scary and confusing for the inexperienced but fear not, we’re a specialist PPC agency made up of certified paid search experts, here to help guide you to PPC stardom. Talk us through your PPC objectives by calling on +44 (0) 1993 776 999 or simply fill in the form below to request additional information or to arrange a chat with a PPC expert.
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