Paid social media advertising services to drive conversions

Paid social ads may not be necessary for every business but in an increasingly digital world, it is difficult to think of many examples where you won’t be able to reach new customers via the right social channels. Even if you don’t trade online, paid social advertising is a crucial way of raising awareness of your brand and stimulating interest in your products or services. When combined with other digital marketing tactics such as SEO or PPC advertising on social media allows your business to saturate the digital landscape and capture users who are on search engines as well as social media platforms.

In short, yes! Not only are social ads a great way to increase brand awareness, website traffic and conversions, but with the right strategic approach it can be a powerful tool to help you crush the digital marketing world, boost sales and take your business to the next level. The key to success is creating paid social campaigns that engage your target audience with powerful calls to action using the right blend of advertising channels. That’s where Urban Element come in; we’ve got the social media expertise and the commercial acumen to get your business seen by the right people in the right way.

Understanding your target market is one of the most important factors when it comes to social media advertising. Badly targeted ads will waste your money and your time as they won’t be seen by the people who are most likely to want or need your product or service.

There are three main considerations when defining your target audience for social media ads. The first is the core demographics and location. This will take into consideration factors such as age range, income bracket, gender specification, occupation level, geographic location and whether users live in urban, suburban or rural areas.

The second is user interests. Social media platforms allow you to target the specific interests, behaviours and habits of an audience. By understanding these factors you can hone in on your target market to get the best ad engagement and conversion rates.

The third element is understanding behavioural habits. This can include everything from shopping habits to political preferences. Taking the valuable insights from platform data around audience habits enables you to reflect their values in your advertising which makes it more likely they will engage with your ad.

A great social media ad is built on the following five criteria:

1. Realistic goals

Be clear and realistic about what you want to achieve. Our team of experts help you set realistic, achievable goals.

2. A clear understanding of your core audience

Great ads ‘speak’ to the right target audience, creating empathy, brand loyalty and that all important positive action.

3. Budget

Social media ads are a very cost-effective way of reaching your audience but it’s important to make sure your budget matches your goals! Paid promotion of organic posts may help you get seen by more users but an ROI-focused paid campaign can play a crucial role as part of your overall marketing funnel, drawing the right users from multiple platforms and nurturing them in order to drive sales and enquiries.

4. High-resolution images and video

Eye-catching images and engaging video are sure fire ways to engage your target audience. Running test campaigns with different ad types can help you drill down into precisely what yields the best results, ensuring your business pays less per engagement than with a broader ad campaign.

5. On point messaging

Targeted on point messaging combined with a great image or video is the only way to stop the scroll! Use the language and values that your audience will identify with, customised for each social media platform.

Budget for your paid social campaigns should match your goals for any advertising campaigns. Social media advertising can be very cost effective compared to other forms of advertising, if it’s done well. The best way to approach your paid advertising budget is to get some expert advice. Talking with the social media team at Urban Element will help you understand how much budget you should allocate in order to achieve your objectives. It’s also worth bearing in mind when thinking about advertising spend that social media ads often perform best when running hand in hand with SEO activity and paid search ads.

With a variety of social media platforms attracting different users from different demographics it’s almost certain that your ideal customers are out there ready to be targeted by the right paid social ads. Our paid social services have been proven to be effective for businesses across a wide range of verticals so no matter where you’re getting your existing customers, there’s bound to be more you can reach via an effective paid social strategy put together by the experts at Urban Element.

A few examples of industries where we’ve had particular success include our work on construction, manufacturing and engineering industry marketing campaigns. Why not take a look at some of our success stories to find out more.