Our social media audits delve underneath the surface of your presence on social media channels, enabling you to zero in on the opportunities you might be missing and ensuring you get the biggest bang for your buck.
A comprehensive social media audit will help you better understand how social media marketing can support your overall business goals through better and more targeted engagement with your customers.
We have recently completed successful audits for an array of clients including; Darcica Logistics, Cricket Wales, and Wonder Works.
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Most businesses ‘do’ social media but many don’t do it well. That’s largely because they don’t take the time to understand what’s working and what’s not. Many businesses also fall into the trap of thinking that social media for business is just a case of putting posts out across their different social media accounts – it’s not.
Our social media team are experts at helping you get to grips with how to leverage more out of your social media strategy. We have an in-depth understanding of all the most important engagement metrics, keep up to date with new social media platforms and trends and recognise how to inspire audience conversations.
The first step to growing your social channels is our in-depth social media audit which will paint a detailed picture of where you are now and maps out what you need to do to hit your all important business goals.
What they sayLovely people who really know their stuff. We worked with Urban Element to do a social media audit for us and then deliver training to our marketing team. They are very knowledgeable in the education sector and have really given us some valuable and actionable insights. They are also lovely to work with! We now consider them to be a key strategic partner and I recommend them wholeheartedly.
Kate Jolliffe, Pearson
A social media audit from Urban Element looks across all of your social platforms and compares them for brand consistency. From the visual look and feel to the messages contained in your bios and about sections, it’s not about creating identical profiles but ensuring that the messages are consistent yet appropriately tailored to the audience demographics of each platform. We also assess technical elements, such as whether your visual branding assets have been optimised for each social platform.
Our social media audit looks at how the content you share on your social channels integrates with your ‘owned’ marketing assets (e.g. your website, blog, brochures and offline marketing collateral etc.) When we conduct an effective social media audit this includes an analysis of these marketing assets. This enables you to better understand how content is being created, which content is being effectively repurposed and how much is developed specifically for social media accounts only.
Taking a deep dive into your native analytics across the different social accounts can be very revealing. We look at each of your social channels to understand the type of people who are engaging most with your current social media output. We then ask if that aligns with your target audience and if not, how can the content be altered to appeal to your desired audience interests for more effective community engagement with your customer base. We use platform-specific insights as well as specialist third party social media audit tools to really paint the whole picture of the audience data by platform.
What they sayWorking with Urban Element over the past few months has been an absolute pleasure. From the initial scoping of the project to our brand new company site going live, they made the process simple and straightforward, providing support at every step. We really appreciated their attention to detail and creative approach as well as the invaluable SEO advice and implementation.
Claire Spooner, Lloyd Worrall
Our team will look at post specific content to determine what is working and what isn’t. We build a picture of the top performing posts and those with the highest engagement metrics then dig behind the numbers to understand why. Diving deeper into your post performance is a key part of the auditing process and can help shape your overall content and social media strategy going forward.
We also look at how posts perform with your audience on different days and at different times across all your social media profiles. This enables us to build a picture of the type of content found in the best performing posts and when to publish them in order to ensure maximum audience engagement and encourage positive action from your future social media activities.
Our social media audits include a review of what your main competitors are up to on social media. We take a look at their overall social strategy, brand sentiment, content formats, engagement rate, what platforms they’re on and how they perform. This helps inform whether you are using the most effective social media platforms to reach your customer base and company’s goals. Tracking this information using a combination of platform-specific social media analytics as well as third party tools helps paint a holistic picture of how you compare to others in your field.
What they sayI have been working with Urban Element for nearly 2 years and I am very happy with the work they have produced on SEO, keyword ranking & tracking, paid LinkedIn campaigns, social media management & written content creation, website development among other things. They bring a structured process to our activities and breakdown costs very clearly. I can definitely recommend UE to businesses who value a digital strategy. I have been particularly impressed with their breadth of knowledge and am confident in their ability to propel us towards achieving our 2020 strategy. Thanks to all the team!
Charlotte Whiteley, Oxford Plastics
Getting to grips with your social media marketing strategy via an audit is a great way to leverage the most out of your social media presence. Get in touch with our social media team and tell us about your goals by giving us a call o +44 (0) 1993 776 999 or filling in the form below.
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