Managing your social media channels is time consuming, hard work, and can be frustrating if you don’t get the levels of engagement or reach you may be looking for.
At Urban Element, we take the guesswork out of social media marketing, acting as your in-house team to create comprehensive content schedules based on your business goals and then implementing a tailored social media strategy with seamless posting and active engagement.
See Shurtape’s Success Story for an insight into what we do.
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An active presence on social media is a must for most businesses. However, it can be a laborious and and energy-sapping process if you don’t know what you’re doing. We specialise in helping both national and local businesses get the most out of their social media presence by taking away the hassle of managing your social media accounts and focusing on content creation that resonates with the right audience.
Our dedicated team work with you to develop an in-depth understanding of your marketing goals and commercial requirements, then create bespoke social media campaigns to drive positive engagement and conversion rates.
What they sayWe started working with Urban Element at the beginning of 2022, when we decided that we needed to work in a more specialised and targeted way on our business Social Media. The team at Urban Element are great to work with, very enthusiastic, always looking at new ideas and challenges, and the results speak for themselves.
Lee Howes, Shurtape
Many businesses approach social media in an ad-hoc fashion. Posts tend to happen ‘as and when’ and there can be flurries of activity followed by long periods of silence. Without a joined-up strategy your content can lack visual identity and fail to deliver tangible results.
At Urban Element, we don’t let that happen to our clients. We’re a full service agency helping businesses achieve exceptional results from their digital marketing and create reputation enhancing social media strategies based on engaging your ideal audience and driving positive action to deliver conversions. We can do this because our strategies are based on solid research and analysis of your business and market. We take that data and create a real, online presence for your brand that acts with authenticity and gives you a strong voice on each social media platform you’re utilising.
What’s more our strategic approach will complement any existing or new SEO and PPC campaigns you may be running, so that all your marketing channels are working in harmony.
Creative and engaging content is crucial to encouraging positive action from digital marketing. When your audience places a value on the content you share your brand value rockets. With millions of pieces of content being created and shared every day, it is increasingly difficult to stand out from the crowd. With Urban Element as your partner, we will create, curate and distribute relevant, valuable, and unique content with the goal of driving profit.
As we work closely with your existing team, we can inject new ideas into the mix and provide content plans rich in graphics, photography and video as part of your comprehensive social media management package.
How and when your audience receives a message is just as important as the message itself. We identify through research and our own expert knowledge the most appropriate channels, days and times for your business to schedule posts that will garner the best possible ROI. We call it ‘adaptive planning’ because it’s always kept under review to identify minute changes in audience behaviour in order to maximise the opportunities for your brand.
What they sayI have been working with Urban Element for nearly 2 years and I am very happy with the work they have produced on SEO, keyword ranking & tracking, paid LinkedIn campaigns, social media management & written content creation, website development among other things. They bring a structured process to our activities and breakdown costs very clearly. I can definitely recommend UE to businesses who value a digital strategy. I have been particularly impressed with their breadth of knowledge and am confident in their ability to propel us towards achieving our 2020 strategy. Thanks to all the team!
Charlotte Whiteley, Oxford Plastics
Ongoing monitoring and evaluation are critical elements of an effective social media strategy. We don’t measure the impact of your social media just for the sake of having data to pour into reports and dashboards. Instead, we measure your social activities so that we can learn what’s successful, what isn’t and how your campaigns can be continuously tweaked and improved.
We use ongoing analytics and campaign-focused metrics supported by specialist tools to measure performance so that we keep up with the pulse of what’s going on with your brand and understand the impact specific campaigns are having. Our objectives are always to enhance your output and continually improve what’s shared to your Facebook page, Instagram profile or company LinkedIn.
At Urban Element we never present you with a plan to ‘set and forget’. Our social media strategies and campaign plans are dynamic documents with regularly scheduled reviews and evaluation points.
It’s a key reason why our clients experience such a positive impact when they chose us as their social media management agency. We have a proven track record precisely because we constantly watch, listen, evaluate and tweak to ensure each and every campaign gets the biggest bang for your buck.
Good social media management is not an ‘off the shelf’ package. Every client has unique requirements and every target user base has different variables. We know that in order to work, social media plans have to be tailored to suit both the business’s goals and the target audience’s needs.
We take time to understand both factors in depth so that we can support you in creating the most effective social media plans and campaigns for every social network.
What they sayWorking with Urban Element over the past few months has been an absolute pleasure. From the initial scoping of the project to our brand new company site going live, they made the process simple and straightforward, providing support at every step. We really appreciated their attention to detail and creative approach as well as the invaluable SEO advice and implementation.
Claire Spooner, Lloyd Worrall
Managing your social media can be daunting but we’re on hand to help. Our team is here to help navigate you to social media success. Give us a call on +44 (0) 1993 776 999 or fill in the form below to request further information or to arrange a chat with one of our friendly social media team.
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