Darcica Logistics, an award-winning company, offers sustainable and cost-effective solutions for efficient parcel, pallet delivery and e-commerce fulfilment services throughout Oxfordshire and beyond. Named after their daughters Darcey and Jessica, the ‘Darcica’ brand embodies family values and a commitment to environmental stewardship. Situated in a spacious 15,000 square foot facility in Bicester, their premises feature a fulfilment centre, secure storage areas, and dedicated packing rooms.
Co-owner and Director Melanie Tattersall brings extensive communication strategy and marketing expertise to the table, emphasising the collaborative effort from the outset. With over 20 years of experience in environmental management, Melanie oversees the company’s sustainability and communication strategies. She explains, “Winning the Green Award at the 2022 Oxfordshire Business Awards demonstrates our commitment to the environment. Despite being a small business, through our passion, dedication, and innovative projects, we can make significant climate impacts.”
Urban Element, led by Natasha and Jon, established a direct and close working relationship with Melanie and Anthony, ensuring a partnership built on mutual understanding and shared goals.
Initially excelling in PR and traditional marketing, Darcica Logistics sought Urban Element’s expertise to further enhance their digital marketing efforts. We started the process strategically with a digital marketing questionnaire and active listening to Melanie and Anthony’s requirements and growth plans. From this, we were able to set and agree on some clear goals including:
Increase inbound enquiries to attract new parcel fulfilment and pallet clients, resulting in up to 20 new customers within 12 months
Develop a social media strategy focusing on commercial posts across Darcica’s profiles to drive website traffic and lead generation over the same period.
Urban Element concentrated on their strengths in search engine marketing and social media, prioritising organic SEO and social media growth. They believed SEO crucial to Darcica’s business, as explained in their blog post: Why SEO Is Important for Your Business.
MissionIncrease inbound enquiries to attract new parcel fulfilment and pallet clients, resulting in up to 20 new customers within 12 months
Let’s take a look at just the last 4 months of results Urban Element have achieved for Darcica Logistics:
Further to this, LinkedIn has been their top channel in terms of social traffic acquisition, improving by 433%.
During the review period from 1st February 2024 to 31st May 2024, specific outcomes include:
16 ‘Enquiries’ form submissions (+4 more than the same period in 2023 and an average of 4 enquiries a month)
Natasha and Jon attribute the success to their close collaboration and close working relationship with Melanie and Anthony. As the account manager, Natasha meets with Melanie to review performance metrics, sharing monthly updates from the Urban Element team. Melanie has also integrated into Urban Element’s Marketing Roundtable, becoming a regular attendee. During the June 2024 session, they engaged as peers on the topic ‘Why do so many digital marketing campaigns fail?‘, where Melanie provided valuable insights, particularly on cultivating a positive digital culture. Reflecting on this, Melanie remarked, “Communicating through digital marketing and involving the entire team helps create a really positive digital culture. It also provides a platform for clients, customers, and partners to better understand your business’s core values.”
Jon and Anthony Tattersall are both active members of Opendoorz Networking North Oxford and engage in various corporate entertainment events such as the Darts Night Social and the SpecialEffect Corporate Golf Day. These engagements have facilitated valuable referrals, including Anthony introducing Urban Element to Dr. Schutz UK. Subsequent meetings led Dr. Schutz UK to become a digital marketing client of Urban Element’s.
Looking forward, Urban Element plans to further enhance Darcica Logistics’s keyword rankings. They will review the initial keyword research and SEO sitemap documents, ensuring alignment with the most effective terms. This review will integrate with ongoing on-page SEO efforts, focusing on creating content that balances PR objectives with strong SEO practices. Prioritising SEO in their content strategy will enhance Darcica Logistics’s website visibility and overall performance.
Urban Element anticipates revisiting this success story in nine months, reporting on achieving their agreed-upon Google rankings, demonstrating their continued dedication to delivering measurable results and sustainable growth for Darcica Logistics.
For more information on how Urban Element can elevate your digital marketing strategy, visit their search engine marketing agency page.
WHAT THEY SAYThe team at Urban Element are amazing! We’ve already seen marked improvements in all areas of our SEO, from website traffic (increasing by 92%) and health (improving by over 12%), keyword Google rankings (from outside 100 to position 16) and socials, leading to an increase in sales leads and enquiries and potential new customers and conversions.
Melanie Tattersall - Director of Sustainability and Communications
